![]() ![]() Viewing the Apple Podcasts charts directly is generally achieved through the iTunes Store application or Apple Podcasts app. But like the latter, you can still learn a few things with careful research, which can inform your approach. A lot of this remains secret, in a similar way to the obscure nature of the exact algorithms behind search engines and social media platform news streams. The latter can be particularly useful if you’re chasing an audience and advertising in a particular area.Ĭhart ranking is at heart a popularity contest, but it’s a system you can optimise to your advantage, if you know some of the subtleties of how they work. Within platforms, as with music, there are genre-based charts and location-based ones too, so you can see how you are faring against podcasts with similar themes and in your region. This is what you’re hoping for as a podcast producer, because there is no better signal for engagement than subscription - although note here that while many podcast platforms support paid subscriptions, in this context, it’s simply referring to signing up to receive new episodes. The biggest variation is that you can subscribe to or follow a podcast, which you don’t usually do with a musical artist. So how do podcast charts decide rankings? It’s not always as simple as merely the most listens within a given period.Īlthough podcast charts operate in a similar way to music charts, there are subtle differences between them. Obviously, you need to obtain some listeners to be on the chart in the first place, but once you are listed, the extra visibility will be great for rapid expansion. When you start a podcast and are growing your audience, topping the charts can really help build listeners fast.
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